A great product behind a leaky website
Kite School Portugal runs kitesurfing holidays in the Algarve: lessons on the flat, wind-reliable Alvor lagoon, one-week camps combining kite, surf, SUP, yoga and wellness, and a social lodge experience. The numbers behind the business are strong: 1,590+ tourists served, VDWS and IKO certified instructors, and 250+ five-star TripAdvisor reviews.
But the website was leaking bookings. Travellers researching kitesurfing holidays arrived, browsed, and left without enquiring. The product was proven. The funnel was not.
Too much choice, too little guidance
Holiday businesses face a specific version of the paradox of choice. This one sells six different week-long camps, three lesson disciplines, and 30+ add-on activities. Without clear guidance, that range becomes friction:
- Leaks in the funnel: visitors dropped off between browsing camps and sending a booking request, with no clear path for the undecided.
- Gaps in trust: certifications, review counts and instructor credentials existed but were buried where researching travellers never saw them.
- Booking friction: the route from "this looks amazing" to an actual enquiry asked for too much commitment too soon.
Fix the leaks, then rebuild the path
The engagement focused on the website itself: find every leak and gap, fix them, and rebuild the pages around how holiday travellers actually decide.
- Funnel audit: mapping every step from landing to booking request to find exactly where visitors dropped off.
- Website rebuild: restructuring camp pages so travellers can compare and choose without overwhelm.
- Trust surfacing: bringing certifications, 250+ five-star reviews and instructor credentials into the decision path.
- Low-friction enquiries: making the first step a conversation, not a commitment.
From browsing to booking
The rebuild reorganized the camp offering around traveller questions instead of internal categories: who each camp suits, what a week actually looks like, and what happens on windless days. Trust signals moved from footnotes to the foreground. The enquiry flow was simplified so a traveller excited by a camp page could ask a question in one step.
Every fix targeted a measured leak: pages where analytics showed drop-offs were restructured first, so the work compounded instead of just looking nicer.
A website that sells as well as the experience does
The engagement centered on the website rebuild and funnel repair, so this case study reports the transformation:
- Leaks plugged: the drop-off points between browsing and booking requests were identified and fixed.
- Gaps closed: trust signals and guidance now appear exactly where researching travellers need them.
- A website that matches the product: 1,590+ happy tourists and 250+ five-star reviews finally have a funnel worthy of them.
We publish numbers only when we can show exactly how they were measured. Verified performance figures will be added here as reporting completes.
The takeaway
For experience businesses with a strong product, the website is often the bottleneck, not the marketing. Fixing the leaks in the funnel can matter more than buying more traffic.
Is your website leaking bookings?
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